5 Ways Customer Engagement Can Benefit Your Business

Are you wondering what all the hype about “customer engagement” is? You are not alone! We have already defined what customer engagement is in our previous blog post and also touched slightly on how it is beneficial. In this article, we are going to dive deeper and...

A Quick Introduction to Customer Engagement

“Customers are transitioning to communicating and buying through digital channels.” – Gartner, 2013 Survey This statement by Gartner highlights a hard reality of today’s customer behavior. Customer loyalty is no more dependent simply on “customer satisfaction”,...